The hottest day of the year - the hottest ticket in town.
Songs, shorts, summer sunsets, and factor 50 slapped on with gay abandon.
Hyde Park’s champagne bar did a roaring trade as bubbles were raised in celebration to The Cure.
It was time to mark a special birthday for this British institution.
Fab at Forty, the music of The Cure has been exported around the globe.
Led by Blackpool-born Robert Smith, these indie goth legends have spent four decades enthralling audiences; a worldwide adoration cultivated since the band turned up on the Crawley pub circuit back in the late 1970s.
But before the festivities of Friday I'm in Love, In between Days and Just Like Heaven, there was a stirring undercard to enjoy.
Sufficient numbers abandoned England’s big World Cup quarter final to watch The Editors blitz through a strong set of pulsating indie rock.
Over at the Barclaycard Stage The Twilight Sad, Lisa Hannigan and then Ride sent souls spinning.
In a bygone era of “shoegazing”, groups like Ride sometimes used to be criticised for spending their sets staring at the floor.
Fast forward nearly three decades and Mark Gardener’s team have become real showmen.
Ride entered stage right to New Order’s World in Motion football anthem and didn’t look back.
A joyous rendition of Leave Them All Behind a major highlight of not just their set but the entire day.
On the big stage Interpol also cashed-in on the football result with a very American “Go England!” shout-out.
It was notable how all the groups publicaly thanked “Rob” for giving them the opportunity to be guests at the party.
It was 1978 when a group of punks changed their name from “Easy Cure” to “The Cure”. This was a year Ipswich won the FA Cup and the UK appointed its first ever female newsreader.
Not even Robert Smith could have predicted that 40-years-on they'd sell out a 50000 capacity gig with ease.
Many fans had travelled from across the globe for The Cure's only European date of the year.
The ‘newest’ tune in the Cure’s 29 song set was from 1994 (Burn).
They played nothing of the last three albums, and no new songs, athough reportedly they are writing fresh material.
Given the tight curfew constraints, the band only had two and a quarter hours at their disposal, and it was clear this would mostly be a greatest hits mash-up.
Ten songs were drawn from both 1989's Disintegration and 1985's Head on the Door - two classic albums from a decade that turned the Cure into MTV megastars.
A sea of people spread across miles of sunsoaked straw danced to some of the most recognisable pop hits in music history: The Walk, Lovesong, Fascination Street, Close to Me, Boys Don’t Cry.
The collective experience of seeing this group reach this 40 year milestone was special.
As the sun went down a wonderful breeze swept across sunburnt faces.
it was a night for looking back while also enjoying the moment of a band at their very best.
Keep July 2028 free.
That 50th birthday show will come around quicker than you think.